You can't see how Akubra hats are made, but I can show you

You don’t have access to the Akubra factory where the hats are made.

But I do.

That’s because as a local news reporter I’m able to get access to people, places, and events others might find tough.

What a privilege.

I recently asked for a tour of the Akubra factory because I knew locals would be interested. to see how the iconic items were made by human hands and classic machines.

So I met with Stephen Keir V, sixth-generation “master hatter” and Production Manager at the South Kempsey factory.

Keir walked me through each stage of the 162-step process.

I watched the hats go from a bag of rabbit fur, to getting blown, beaten, and bended into shape until it was ready for a sweatband to be hand-sewn on. It was loud, steamy, and exhilarating in the workshop. I couldn’t wait to share my photos and footage with you all, because this is why I do it – to create content you care about.

And unsurprisingly, it was well-received. Not only by Mid North Coast residents, but across the country and overseas. 

Being a journalist in local news means I can keep you informed on serious topics, food, culture, and what's going on, including at the 100+ yr old hat factory in town. I have the access, but you, as my audience, have the power to tell me what to look into. 

And that's why the growth of the Mid North Coaster in its first year has been so great to see.